[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.aped.cz\/reklama-na-internetu-ovlivnuje-nejen-dospele\/#Article","mainEntityOfPage":"https:\/\/www.aped.cz\/reklama-na-internetu-ovlivnuje-nejen-dospele\/","headline":"Reklama na internetu ovliv\u0148uje nejen dosp\u011bl\u00e9","name":"Reklama na internetu ovliv\u0148uje nejen dosp\u011bl\u00e9","description":"Ned\u00e1vno se objevila studie z \u010cVUT, obor marketing a telekomunikace, kter\u00e1 zjistila, \u017ee nejen podstatn\u00fdm zp\u016fsobem reklama p\u016fsob\u00ed na d\u011bti, […]","datePublished":"2018-08-18","dateModified":"2023-06-02","author":{"@type":"Person","@id":"https:\/\/www.aped.cz\/author\/#Person","name":"","url":"https:\/\/www.aped.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"aped.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.aped.cz\/wp-content\/uploads\/img_a323932_w1713_t1535645561.jpg","url":"https:\/\/www.aped.cz\/wp-content\/uploads\/img_a323932_w1713_t1535645561.jpg","height":0,"width":0},"url":"https:\/\/www.aped.cz\/reklama-na-internetu-ovlivnuje-nejen-dospele\/","about":["Online"],"wordCount":394,"articleBody":"Ned\u00e1vno se objevila studie z \u010cVUT, obor marketing a telekomunikace, kter\u00e1 zjistila, \u017ee nejen podstatn\u00fdm zp\u016fsobem reklama p\u016fsob\u00ed na d\u011bti, ale hlavn\u00ed je to, \u017ee d\u011bti si tu reklamu ani neuv\u011bdomuj\u00ed a nedok\u00e1\u017e\u00ed rozpoznat, kdy jde skute\u010dn\u011b o z\u00e1jem youtubera v dan\u00fd produkt, kdy je opravdu une\u0161en, a kdy je to ji\u017e placen\u00e9 partnerstv\u00ed. D\u011bti prost\u011b uvid\u00ed hamburger, kter\u00fd j\u00ed jejich obl\u00edben\u00fd internetov\u00fd idol a cht\u011bj\u00ed ten sam\u00fd, ani\u017e by si nijak uv\u011bdomovali, \u017ee to m\u016f\u017ee b\u00fdt pouze promy\u0161len\u00e1 reklamn\u00ed strategie.
 Sami internetov\u00ed influence\u0159i nep\u0159izn\u00e1vaj\u00ed, \u017ee by to\u010dili reklamu za pen\u00edze, boj\u00ed se to p\u0159iznat, proto\u017ee v\u017edycky se ztrat\u00ed n\u011bjak\u00e1 \u010d\u00e1st fanou\u0161k\u016f, jakmile zjist\u00ed, \u017ee jsou jenom mluv\u00edc\u00ed reklamn\u00ed spot.
 Rodi\u010de si to neuv\u011bdomuj\u00ed a chr\u00e1n\u00ed na \u0161patn\u00fdch m\u00edstech
 Hlavn\u011b dosp\u011bl\u00ed se sna\u017e\u00ed sv\u00e9 potomstvo ochr\u00e1nit p\u0159ede v\u0161emi vlivy reklamy v re\u00e1ln\u00e9m sv\u011bt\u011b, ale \u010dasto zapom\u00ednaj\u00ed na to, \u017ee je\u0161t\u011b v\u011bt\u0161\u00ed vliv existuje na internetu a va\u0161e d\u00edt\u011b k n\u011bmu m\u00e1 p\u0159\u00edstup pomoc\u00ed mal\u00e9 obrazovky nebo po\u010d\u00edta\u010de. Rodi\u010de se tak o n\u011bjak\u00e9m produktu, kter\u00e9 d\u00edt\u011b chce, dozv\u00ed a\u017e v den, kdy opravdu za nimi jejich syn \u010di dcera p\u0159ijde a po\u017eaduje koupi dan\u00e9 v\u011bci. A nejsou to zd\u00e1nliv\u011b jenom hambugery, hra\u010dky apod., ale jsou to tak\u00e9 i v\u011bci, kter\u00e9 na prvn\u00ed pohled nevypadaj\u00ed jako reklama \u2013 kalhoty, tri\u010dka, mikiny, oble\u010den\u00ed obecn\u011b, dopl\u0148ky do domu, make-up. To v\u0161echno je do d\u011bt\u00ed doslova nacp\u00e1v\u00e1no ka\u017edou minutu, kterou trv\u00e1 video a ony si to ani nedok\u00e1\u017e\u00ed uv\u011bdomit.
 Zak\u00e1zat jim to nen\u00ed ta spr\u00e1vn\u00e1 cesta
 Purit\u00e1nsky sebrat za\u0159\u00edzen\u00ed a zamknout ve sk\u0159\u00edni je sice \u0159e\u0161en\u00ed, ale nen\u00ed to spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed. Vy si hlavn\u011b mus\u00edte naj\u00edt \u010das ve va\u0161em pln\u00e9m rozvrhu a s d\u00edt\u011btem si o tom promluvit, co je reklama, co nen\u00ed. Co vypad\u00e1 jako reklama. Mus\u00edte ho upozornit na to, \u017ee se sna\u017e\u00ed vyd\u011bl\u00e1vat naprosto stejn\u011b, akor\u00e1t jako vy. Samoz\u0159ejm\u011b, pokud odst\u0159ihnete internet, tak je po probl\u00e9mech.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama na internetu ovliv\u0148uje nejen dosp\u011bl\u00e9","item":"https:\/\/www.aped.cz\/reklama-na-internetu-ovlivnuje-nejen-dospele\/#breadcrumbitem"}]}]